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Local SEO

Local SEO (Search Engine Optimization) is the process of optimizing your website so that it reaches your local audience. If your business depends on retail foot traffic or word of mouth in your city or neighborhood, local SEO is a process you can’t afford to miss out on.

How Does Local SEO Work?

Essentially, local SEO is broken down into two main components – your Google Maps/Google Places listing, and your accessibility to mobile users. Because your local visitors are likely searching from either their desktop, laptop or smartphone/tablet, making sure your site gets seen in the search engines and responds well to mobile devices is crucial to gaining new clients and enjoying consistent, successful sales.

What if I Already Have a Google Places Listing?

Many businesses find that they already have a listing in Google Maps or Google Places, but that they’ve perhaps moved or changed phone numbers or website addresses during that time. That means all those visitors who are looking for you aren’t finding you!

Fortunately, WebPerfex can help update your Google Maps and Places listings to help you rise to the top of local listings. With a specialized combination of relevant keywords, accurate business information, as well as snippets that incorporate details on ratings and reviews, your Google listing can do more than just make a great first impression – it can get you more local customers.

What About Mobile Users?

Search engine queries from laptops and desktop computers are steadily declining, while mobile phone and device usage continues to climb. Is your local site optimized to handle these new sources of traffic? Many sites, especially those designed just a few years ago, are not built to handle the influx of mobile traffic.

Remember that mobile users have limited bandwidth and screen space – two key considerations to keep in mind while they’re shopping and looking for local places to visit or things to do. If your site doesn’t load in milliseconds, they’ll simply leave and go elsewhere.

How a Mobile-Optimized Site Can Help

Your local site is all about getting prospective customers through your door. Since so many customers now browse, ask for recommendations, comparison shop and look for coupons on their mobile devices, having a mobile optimized site can help you reach them quickly and easily.

Essentially, a mobile optimized site (also known as a mobile responsive site) lets you prioritize (and eliminate) different parts of content so that only the most important facets of your page are emphasized. It’s common with mobile sites to remove superfluous navigation, images and other sections that could contribute to slower load time, so that only things like the latest arrivals, discounts and other details are in the spotlight.

The Best of Both Worlds – with WebPerfex

Together, a well optimized Google Places and Maps listing along with a mobile responsive site can do wonders for your local traffic. If you’re struggling to get your site seen on Google Places or you’re being stomped on by your biggest competition, count on the team at WebPerfex to help improve your placement and your ranking.

In the meantime, you’ll also see your mobile traffic improve and the quality of your visitors increase as we target more relevant, eager to act users. This combination enables us to deliver a one-two punch of prospective customers that stay on your pages longer, and potentially recommend you to their friends.

You Can’t Afford To Miss Out

Whether you’ve just opened a new business in your neighborhood or you’re looking to bring in regular customers, the local SEO team at WebPerfex can help you get people talking. Together with your local listing, a smooth, fast-loading and relevant mobile page will encourage them to share your site with friends and leave their own reviews and ratings of your business.

Get Started Today!

This unique combination is a marketing effort that no serious business should be without. Contact the WebPerfex team today to get a free quote on your local SEO needs and start enjoying the kind of local traffic and attention you deserve!

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(916) 572-7783 hello@webperfex.com

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