What About Mobile Users?
Search engine queries from laptops and desktop computers are steadily declining, while mobile phone and device usage continues to climb. Is your local site optimized to handle these new sources of traffic? Many sites, especially those designed just a few years ago, are not built to handle the influx of mobile traffic.
Remember that mobile users have limited bandwidth and screen space – two key considerations to keep in mind while they’re shopping and looking for local places to visit or things to do. If your site doesn’t load in milliseconds, they’ll simply leave and go elsewhere.
How a Mobile-Optimized Site Can Help
Your local site is all about getting prospective customers through your door. Since so many customers now browse, ask for recommendations, comparison shop and look for coupons on their mobile devices, having a mobile optimized site can help you reach them quickly and easily.
Essentially, a mobile optimized site (also known as a mobile responsive site) lets you prioritize (and eliminate) different parts of content so that only the most important facets of your page are emphasized. It’s common with mobile sites to remove superfluous navigation, images and other sections that could contribute to slower load time, so that only things like the latest arrivals, discounts and other details are in the spotlight.