Search Engine Optimization
SEO (Search Engine Optimization) is the process of making sure your web pages can be viewed and ranked in the search engines. There are a variety of optimization techniques that can be used to rank your site in the search engines, or improve your ranking if your site has already been indexed.
On-page optimization is a series of tweaks that can be made to improve your ranking in Google and other search engines. These include the correct keyword usage and density, interlinking pages, title, keywords and description, the proper use of tags and formatting, and much more.
Search engines have thousands of algorithms (specific sets of instructions) that tell them how to rank a particular site – we know how to use these instructions to your advantage to make sure your site gets the maximum amount of exposure possible!
Good on-page optimization isn’t a “once-and-done” thing – it’s an ongoing process that helps ensure your site consistently stays ranked well. Count on WebPerfex to help you maximize every drop of search engine goodness on your pages!
Great sites improve their search engine rankings through the process of link building. The more quality links you have pointing to your site, the more of an authority in your chosen topic that the search engine views you as. Of course, not all links are created equal. We’ll help you get quality links to your site from reputable sites that can bring you visitors and sales.
Many sites across the internet were adversely affected by the Google updates known as Penguin and Panda. Some still haven’t recovered completely. If your site falls into this category, you can recover from the “Google slap” – and WebPerfex can make it happen. By following a specific process and implementing positive ranking search engine techniques, your site can restore or supersede its prior ranking in record time!
Local SEO Services
If your business depends on local visitors and foot traffic for its income, you may not think that having a website is even necessary. But local businesses in Sacramento can benefit even more from search engine optimization, because local customers are using the same search engines to find places to go and things to do! Here are two of the best local search engine optimization techniques:
Your business listing in Google Places is about more than just a map and an address. It’s a great way to boost your local exposure in the search engines by following the right strategies.
Reviews, ratings and comments all matter in your Google Places listing, and oftentimes can serve as the first impression customers get before they visit. If your listing doesn’t show (or you’ve moved), you’re not going to get as much local traffic as you could. By working together with WebPerfex, you’ll enjoy an accurate, relevant Google Places listing, with all the functionality in place that can help you benefit from customer reviews and ratings, and make that first impression count!
Search engines rely on other sites mentioning your business name and address to accurately pinpoint your location. The more sites that use your correct address details, the more relevant your Google Places listing becomes. Essentially, by counting on third party sites, Google is helping measure your own listing’s relevance as well. Think of it as a sign of trust and reliability that you are who, and where you say you are.
As with backlinks and other search engine features, the higher the quality of your citations (meaning you have mentions from well-known local sites), the better the quality and ranking of your Google Places listing will be.