Your brand is your voice on the web. It’s much more than a logo and a slogan. It’s what you stand for. What you believe. The philosophy you try to follow every day in your business. Your customers see this too!
There are many companies which have transformed “branding” into much more than just a buzzword. Today’s best-loved, most recognized companies have evolved into “lifestyle brands”. Apple went from a simple computer manufacturer to a status symbol, in a move that no one could have anticipated or predicted. Red Bull went from a caffeinated soft drink to a hardcore, extreme sports brand with outlandish and insane stunts to prove it.
And today, people wait outside in lines for hours, if not days, to get their hands on the latest Apple product. They drink Red Bull to show their drive to do the impossible (with a little help from a lot of caffeine!)
That is the reach of a lifestyle brand.
With WebPerfex as your brand developer and coordinator, you’ll get much more than just a logo. We’ll work with you to clearly define your business goals and customer demographics, so that you can go beyond a simple design and into creating a brand that’s memorable, recognizable and one that resonates with your core audience.
No matter what type of brand you want to convey, it’s imperative that the voice you choose be reflected on everything your business does – from your website to shipping to customer service. Your brand is a far-reaching marketing vehicle, and even your website and social media properties should be properly branded. Here again, we can work with you to craft a uniform look and feel in a way that takes advantage of all the customization options available through these web properties.
That means everywhere your customers go, they’ll become more comfortable and confident in trusting your brand – and that’s the power of true company branding.